Football Management (Specialisation)

Learn everything you need to know about our Football Management Specialisation.

Football Management, Specialisation

In Germany, football is and will always be a driving force for job creation. In the 2018/19 season, more than 56,000 people were directly employed by or contracted to licensed clubs (source: Bundesliga Report 2020), and the number is growing. A recent study by the management consultancy McKinsey estimated the value of professional football at 7.9 billion euros--roughly the same as the chemical industry.
This has resulted in a need for further professionalisation of the stakeholders and workforce involved. This not only applies to the 1st and 2nd divisions of the Bundesliga, but also to lower leagues, associations, marketing agencies, sponsors, and service providers. The demand for professionals with specialised training for the football industry is increasing.

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Curriculum
Football Management

The Football Management Specialisation comprises of specialisation modules such as "Managing Fitness & Recreational Sport Markets" & "Managing Professional Sport Markets".

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Key Facts about Football Management (Specialisation)

Our Locations

Find out everything about our locations in Hamburg, Berlin & Iserlohn!

Not on site? We’ve got you. Discover our Berlin campus through our Virtual Campus Tour below. Explore our Dubai campus here.

Virtual Tour

Fees

EU applicant standard: €80 per month
Non-EU applicant Standard: €480 per semester

Check out our fees and financing page for more info.

Fees and Financing

Start, Language & Credits

All about your Master’s Degree at a glance:

ECTS: 20
Language: English (Berlin)/German (Iserlohn, Hamburg)
Winter semester: September
Summer semester: March

Do you have any further questions? You may already find the answer in the most frequently asked questions.

FAQs

Study Trips

In addition to the theoretical foundations provided in the lectures, study trips and case studies form an essential part of this specialisation. Our students should not only learn from the professionals but also apply their knowledge in practice. The best way to do this is on-site at stadiums, clubs, and agencies. Thanks to the unique networks of our programme directors and lecturers, we are able to offer exciting field trips and project work providing our students with the best preparation for careers in the football business.

MA International Sport & Event Management

Programme Structure

The first two semesters focus on Football as a Sport and Football as a Business. The lectures explore the fundamentals of football management. How, for example, is German professional football organised? What role does FIFA play in world football? The 3rd semester focuses on Football Marketing. How do I manage a brand like Borussia Dortmund? What role do fans and fan culture play? How do I deal with sponsors? Our lecturers from the football industry will provide answers to these and many other questions. In the 4th semester, we focus on current trends in the football business. In addition to the theoretical foundations provided in the lectures, study trips and case studies form an essential part of this specialisation. Our students should not only learn from the professionals but also apply their knowledge in practice. The best way to do this is on-site at stadiums, clubs, and agencies.