We all remember Gillette’s “The best a man can be” and Nike’s “Best day ever” digital campaigns released in recent years. The lasting impressions left by these campaigns signify the wide reach of digital campaigns on a large audience including potential users and buyers.

The digital marketing space is ever-changing and evolving to accommodate new ideas that aid the growth of businesses and organizations. In an age where maintaining a strong online presence is essential to growth and development in a highly competitive environment, digital marketing has been the pathbreaker. The high demand has led to employment generation in the field which gradually helps you climb up the ladder of digital marketing in the process.

What is digital marketing?

Digital marketing, also called online marketing, uses online platforms of communication such as social media and the web to connect with audiences and promote brands or services. As opposed to traditional marketing methods, digital marketing techniques are cost-effective and reach a large audience through electronic gadgets. Some popular digital marketing techniques are email marketing, social media marketing, and web marketing.

According to Statista reports, 7.26 billion people use a mobile phone or other gadgets in 2022, making digital marketing the most effective way to reach them. The pandemic widened the scope of online marketing by increasing brand visibility and sales during testing times using nothing but digital campaigns. In a future where metaverse and cryptocurrencies could become the new normal, digital marketing is the most effective way forward.

How to become a digital marketer?

As digital marketing is fast growing, there are plenty of jobs available for skilled professionals in the industry. To land a lucrative digital marketing job, you must have the necessary qualifications such as a relevant degree in the field, hands-on experience, and the essential skills.

A digital marketing course from an accredited university is the initial step to becoming a digital marketing professional. It teaches you skills such as communication, online designing, content creation, copywriting, management, marketing, etc. In addition to this, gaining experience through internships boosts your chances of getting good jobs in the industry.

What are the best jobs in digital marketing?

The digital marketing industry is vast and offers plenty of opportunities for skilled candidates. Let’s look at some of the popular job roles in the industry and the salary they offer.

1. SEO specialist

A Search Engine Optimization (SEO) specialist finds and filters keywords thereby helping to produce optimized content for an organization that ranks higher in search engines like Google or Bing. Once the web ranking of an organization goes up, it reaches a wider group of people and increases the sales of a company. According to reports in Glassdoor, an SEO specialist earns around €50,590 on average per year.

2. SEM specialist

Search Engine Marketing (SEM) refers to the pay-per-click marketing campaigns available on the web. SEM specialists are professionals who run these campaigns as a part of internet marketing. This marketing method makes sure that your advertisement stands above other organic results on search engines. As an SEM specialist, you must manage the budget of these paid searches and coordinate with the SEO and marketing team to maximize the traffic.

According to PayScale, the average annual salary for an SEM specialist is around €44,004 per year.

3. Social media manager

A social media manager is hired by companies to manage all their social media accounts. You must stay relevant and update the accounts with necessary posts, images, videos and content to attract the attention of the audience. A social media manager must also try to understand the online behaviour of people and manage the handles accordingly.A social media manager earns an average salary of €47,316 annually.

4. UI/UX designer

User Interface/User Experience designers are responsible for the visual appeal and design of a webpage or application. The visual communication aspect is very important in connecting with the target audience and encouraging them to buy a product or service. A UI/UX designer is paid an annual salary of €56,852 and is in high demand across the corporate sector.

Salary and job growth in digital marketing

Discussed above are some of the  popular and standard job roles in the digital marketing industry. You can start your career from the bottom by joining positions such as digital marketing specialist, SEO/SEM specialist, social media manager, etc. and climb up the ladder after gaining a few years of experience in the field. With relevant experience and skills, you can earn up to €72, 903 per year.

As a fresher graduating from a digital marketing course, what is more important is to identify your area of interest and grab any opportunity that comes your way. With expertise and experience comes other promising and lucrative career opportunities in the later part of your career. Rather than working in any specific job role, you can also venture into the digital marketing business sector and start your own digital marketing company with adequate knowledge and experience.

If you are interested in building a career in digital marketing, check out the BSc Digital Media and Marketing programme at the University of Europe for Applied Sciences to acquire the skills and step into the field with confidence. The programme is aligned with the current demands of the digital marketing industry and prepares the students to stay ahead of their competitors.

Industry expert professors take you through lessons in data, marketing, the Internet of Things, transnational PR, etc. and build your knowledge in business administration, communication, media, and management.