MA Marketing Management
Become an expert in marketing and build the foundation for your successful career.
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Become a marketing manager
Today's marketers need to think holistically, as their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology, and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines. At the University of Europe for Applied Sciences, we provide theoretical and practical education on how to communicate as well as the ways in which markets, as well as products, are interconnected. Thereby you will become a marketing expert well-equipped to tackle the demands and challenges of digital communication.
As a student at UE, you will be trained as a leader in marketing management. Case studies, practical projects, and internships with renowned business partners will expand your theoretical education into an integrative and future-oriented learning experience.
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Curriculum
MA Marketing Management
Key Facts about MA Marketing Management
Our Location
Learn more about our campus in Hamburg
Not on site? We’ve got you. Discover our campus through our Virtual Campus Tour below.
Fees
- EU applicant standard: from from €854 per month
- Non-EU applicant Standard: from €12,000 1st year
Check out our fees and financing page for more info.
Prof. Dr. Wolfgang Merkle, Vice Dean of the Faculty of Business and Economics and head of the Marketing Management (M.A) programme at UE, explains what students can expect when they enroll in the Marketing Management programme at UE.
Start, Language & Credits
- ECTS: 120/90/60
- Language: English
- Winter semester: September
- Summer semester: March
Examination and Study Regulations
Do you have any further questions? You may already find the answer in the most frequently asked questions.
Career Perspectives
Our Master Marketing Management program equips you with the strategic and operational expertise needed to effectively lead products or services, whether in agencies or large companies.
As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry you may have.
Admission Requirements
Here are some things you will need for your application:
- Completed application form
- Diploma / Bachelor certificate & – language certificate
- CV & letter of motivation
- Copy of your passport
Do you have any further questions? Then have a look at our admission requirements..
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Spotlight Module: "Strategic & Digital Marketing"
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What happens after your studies?
- Strategic Marketing
- Online Marketing / Digital Marketing
- Performance Marketing
- E-Commerce
- Brand Management
- Product Management
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Studying in Hamburg
In addition, Hamburg's strategic location as a major port city and its status as a global trade hub offer unique advantages for students interested in international marketing and global business. By immersing themselves in Hamburg's dynamic business landscape, students can gain valuable insights into global marketing trends, consumer behaviour, and market dynamics.
Learn from our Experts
Here you will find further valuable information about our professors and their career.