More than just a degree
BSc Digital Media & Marketing (dual)
Become a digital pioneer and real all-rounder, learn to understand the complex relationships between marketing, business administration and communication design and shape the future of media communication on an expert level!
Apply Now
Revolutionise the digital media world
The modern equipment at our campuses allows you, for example, to handle a simulated social media crisis or to use our audio and TV studios to create various digital products. Our professors from academia and industry support you in the implementation of your projects and enable an effective transfer of knowledge between your practice company and the university for your successful career start.
Curriculum
BSc Digital Media & Marketing
Key facts about Digital Media & Marketing dual
Our Locations
Find out everything about our locations in Hamburg, Iserlohn and Berlin
Not on site? Then discover your future study location easily with the Virtual Campus Tour.
Admission Requirements
Here are some things you will need for your application for our BSc Digital Media & Marketing (dual) programme:
- Completed application form
- CV & letter of motivation
- Copy of your passport
Fees & Funding
- Study for €0
- The tuition fees of €690 per month are usually paid by the practice partner
Need more information? Check out our fees and funding page!
Semesters & Credits
You study for 7 semesters and gain 180 ECTS.
Do you have any further questions? You may already find the answer in the most frequently asked questions.
Career Perspectives
This dual study programme is your personal career starter, because after successfully completing it, you will not only have a Bachelor of Science, but also a professional qualification as digital media & marketing expert.
Whether microeconomics, public relations or business administration- your career stage is just as diverse as your degree programme at UE.
Spotlight-Module: "Digital Transformation"
After successful completion you will understand the basics of digital transformation and disruption. You'll be able to place digital transformation in a historical context and interpret selected international scientific literature on the topic. Additionally, you grasp the fundamentals of the network economy and change management in networked companies and markets, applying these principles to practical cases.
You'll engage intensively with technological meta-trends such as artificial intelligence, quantum technology, big and smart data, blockchain, the Internet of Things including Industry 4.0, as well as virtual, augmented, and mixed reality. In addition to that you will be testing the impact of these trends through best cases in various industries and communication contexts both in Europe and selected non-European markets.
Furthermore, students review the content of marketing and digital media courses. In the end you develop visionary, practical communication ideas using your knowledge of technological meta-trends. Finally, you recognize and discuss ethical contexts and potential conflicts in light of the societal changes driven by these meta-trends.
Your studies at a glance
Our offer: A dual degree that fosters in-depth multidisciplinary knowledge in business administration and economics as well as media, communication and leadership through its high practical component and thus opens up a clear path to a variety of career opportunities.
The result: Our graduates are proficient in both economically sound ways of thinking and visionary media practices. Their specialist skills, professional experience gained as part of of the dual degree course and their multidisciplinary knowledge make our alumni into sought-after experts.
Why dual studies at UE
As a state-accredited, private university, we guarantee small learning groups and individual support from our professors, who are renowned in their field and come directly from the business world, where they have gained
relevant professional experience in managerial positions.Our teaching has seminar character, so that direct and personal communication with the professors is possible at any time. We are among the top 10 universities in Germany in the field of teaching and are world leaders in the field of international orientation.
Application process for the dual study programmes
Step 1: Apply online
Start your application here. If you have already found a practice partner for the dual study programme, let us know with your application.
Step 2: Get to know our student advisory service
We will get in touch with you and explain all aspects of the dual study programme as we get to know each other. You will then receive the confirmation of admission from the UE, which you will need for your application with the practice partner.
Step 3: Find a practice partner – start your studies!
If you do not yet have a practice partner, we will support you in your search and introduce you to our cooperation partners. If you have already found a company, sign the contract for the dual study programme and your success story can begin!
Excellent studies at UE
The University of Europe for Applied Sciences is well known for its practical and excellent teaching. Therefore, we have now been officially awarded the second year in a row with the STERN badge as “Best Dual Study Provider”.
Become a cooperation partner
Find young and highly qualified talents for an apprenticeship in your company. We will assist you in choosing suitable candidates that fit your individual requirements and wishes.
Read more on how to become a practice partner of the University of Europe for Applied Sciences or book your personal consultation here.
Digital Pioneers with Jack Wolfskin
Hear from Mokhtar Benbouazza, VP Marketing & Digital for Jack Wolfskin, as he provides insight into his work and the strategies he employs as a digital marketing specialist.
Learn from our experts
Here you will find further valuable information about our professors and their career.
