MA Digital Content Creation

Study MA Digital Content Creation at UE and learn to harness digital technologies for impactful content creation!

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Connecting and creating: your story & canvas

Immerse yourself in the world of Digital Content Creation with our English-language Master's programme that will sharpen your creative skills and propel you to the forefront of the digital innovation wave. In this programme, design and technology intertwine in a way that transcends boundaries and opens up new digital horizons. Here, you will not only learn how to create impressive content that captivates audiences. You will also learn how to strategically leverage current technologies such as AI and VR to be exceptionally efficient. From developing innovative formats for platforms like TikTok, to creating interactive applications, our programme is the breeding ground for those who understand and want to shape the digital landscape.

Career opportunities after this programme are as diverse as the course content itself, from the media and entertainment industry to marketing and advertising, to e-commerce and education.

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Curriculum
Digital Content Creation

Design Narratives: AR / XR /VR. You will gain a comprehensive understanding of the versatile applications through real-world examples, ranging from immersive storytelling experiences to practical applications like medical simulations.

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Download Curriculum (60 ECTS) Download Curriculum (90 ECTS) Download Curriculum (120 ECTS)

Key facts MA Digital Content Creation

Check out our Location

Take a look at our Campus Hamburg.
A vibrant metropolis with a rich history, bursting with culture and welcoming the future with open arms.

Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour.

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Admission Requirements

Here are some things you will require for your application at the UE:

Completed admission form
Transcript & language proficiency
CV & Copy of passport
Motivational letter (750 words)

Admission Requirements

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Fees

EU applicants standard: from € 854 monthly
Non-EU applicants standard: from € 12,000 yearly

Got questions about financing? Check out our fees!

Fees & Financing

Prof. Dr. Lauritz Lipp gives you a brief insight into the brand new degree course and what you can expect in terms of equipment and content at UE.

Semesters & Credits

Standard Track (120 ECTS)
Fast Track (60 or 90 ECTS)
Teaching language: English
Classes are typically scheduled between Wednesdays & Saturdays

The programme starts in the winter semester 2024/25

Examination and Study Regulation

Content Creation at a glance

This Master's programme stands out for its exceptional innovation. It uses the latest technologies, looks into new trends, and encourages creative ideas to make new kinds of digital content. Students learn practical skills, focus on designing for users, and use data to make better content. This helps them get ready for the fast-changing world of digital media.
Through a dynamic curriculum and collaborative projects, this programme equips students with the innovative mindset and expertise needed to thrive in the digital age. You will gain expertise in areas such as graphic design, video production, web development, and storytelling, while integrating emerging technologies like AI and VR.
This programme is meticulously designed to empower future leaders in digital content creation, enabling you to navigate, influence, and innovate within the digital media landscape through ethical, effective, and pioneering AI-integrated strategies.

Career options with a degree in Digital Content Creation have expanded significantly with the advent of artificial intelligence and new digital platforms. Graduates are well-equipped for a range of dynamic roles:

Media and Entertainment Industry: Engage in innovative projects at media companies, including film production, television, music, publishing, and digital media platforms, with a growing emphasis on AI-driven content for enhanced viewer engagement and personalised experiences.
Prompt Engineer: Specialise in designing and refining prompts for AI-driven systems, a vital role in shaping how AI technologies generate content, interact with users, and perform tasks. This requires a deep understanding of both the creative and technical aspects of AI interactions, making it a critical role in the development and application of generative AI models in various industries.
Marketing and Advertising Agencies: Play a crucial role in content creation, social media marketing, digital campaign development, and brand communication. Leverage AI tools for data analysis, targeted content creation, and optimising digital strategies for clients.
E-commerce Companies: Create and manage engaging digital content for online shops, utilising AI to personalise shopping experiences, optimise product recommendations, and enhance customer interaction.
Software and Technology Companies: Contribute to roles focused on content creation, user experience design, product development, or digital media strategy, integrating AI for smarter applications and innovative solutions.
Educational Institutions: Serve as lecturers or subject matter experts in digital media and content creation, incorporating AI into curriculum development and teaching methods to prepare students for the future digital landscape.
Self-Employment and Freelancing: Many graduates opt to become freelance content creators, digital media consultants, or entrepreneurs in the digital media industry, using AI tools to offer unique services and content strategies.

Apply now! The application deadlines end shortly before the start of each semester, so you can also start at UE at short notice. However, you can apply up to one year in advance - simply fill out our application form online.

For the Master's degree programme Digital Content Creation (M.A.), in addition to the documents according to § 4 para. 2 ZO, a letter of motivation must be attached to the application, which shows the applicant's motivation to study the degree program at UE. It should comprise approx. 750 words.
In addition, an artistic-creative portfolio with work samples can be submitted, although this is not mandatory.

More flexible, more interdisciplinary, and more practice-oriented - the new Master's programmes make the University of Europe for Applied Sciences (UE) even more attractive! Students of selected MA programmes at UE have the choice of a Master's degree in 60, 90, or 120 ECTS which gives them full flexibility. Students can apply for one of the three options depending on the education they've already achieved and how many ECTS they've already accumulated in their previous Bachelor's (or Master's) courses. Practical experience will also be taken under consideration.

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Classroom
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Illustration Studio
Hamburg Innenalster (Lake)
Hamburg City

Course content for Digital Content Creation

Innovative Content Development: Acquire the skills to craft compelling digital content, leveraging interactive applications and exploring the creative boundaries of AI-driven media to ensure your projects not only captivate but also lead the way in innovation.
Content Management and Production Leadership: Master the art of managing digital projects. Lead creative teams to success by optimising workflows and resources through AI tools, enhancing productivity and fostering innovative environments.
Audience-centric Storytelling: Focus on developing content that resonates deeply with your audience by utilising AI to understand and predict user preferences, crafting personalised narratives and experiences that exceed expectations and build strong connections.
Ethics and Responsible AI Use in Digital Media: Address the critical ethical considerations of leveraging AI in content creation, advocating for sustainable and responsible practices that prioritise transparency, fairness, and the well-being of digital communities.
AI-Driven Media Strategies: Learn to navigate and harness the power of artificial intelligence to analyse trends, automate content personalisation, and enhance storytelling techniques, ensuring your digital strategies are both cutting-edge and impactful.

Study in Hamburg

The Digital Content Creation MA in Hamburg offers you the chance to master the art of digital storytelling and media production in one of Germany's most exciting creative hubs. Hamburg is a great place to explore the latest trends in digital content across multiple platforms. With opportunities to work with agencies, start-ups and media companies, you can gain hands-on experience and build a network. You will work on real projects and develop compelling digital content. Hamburg, with its many events and industry gatherings, will ensure that you are well prepared to thrive in the digital media industry.