MA Digital Content Creation

Study MA Digital Content Creation at UE and learn to harness digital technologies for impactful content creation!

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Connecting and creating: your story & canvas

Immerse yourself in the world of Digital Content Creation with our English-language Master's programme that will sharpen your creative skills and propel you to the forefront of the digital innovation wave. In this programme, design and technology intertwine in a way that transcends boundaries and opens up new digital horizons. Here, you will not only learn how to create impressive content that captivates audiences. You will also learn how to strategically leverage current technologies such as AI and VR to be exceptionally efficient. From developing innovative formats for platforms like TikTok, to creating interactive applications, our programme is the breeding ground for those who understand and want to shape the digital landscape.

Career opportunities after this programme are as diverse as the course content itself, from the media and entertainment industry to marketing and advertising, to e-commerce and education.

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Curriculum
Digital Content Creation

Acquire AI-powered skills in audience engagement and digital marketing techniques.

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Download Curriculum (60 ECTS) Download Curriculum (90 ECTS) Download Curriculum (120 ECTS)

Key facts MA Digital Content Creation

Check out our Location

Take a look at our Campus Hamburg.
A vibrant metropolis with a rich history, bursting with culture and welcoming the future with open arms.

Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour.

Virtual Tour

Admission Requirements

Here are some things you will require for your application at the UE:

Completed admission form
Transcript & language proficiency
CV & Copy of passport
Motivational letter (750 words)

Admission Requirements

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Fees

EU applicants standard: € 820 monthly
Non-EU applicants standard: € 10,938 yearly

Got questions about financing? Check out our fees!

Fees & Financing

Prof. Dr. Lauritz Lipp gives you a brief insight into the brand new degree course and what you can expect in terms of equipment and content at UE.

Semesters & Credits

Standard Track (120 ECTS)
Fast Track (60 or 90 ECTS)
Teaching language: English

The programme starts in the winter semester 2024/25

Examination and Study Regulation

Content Creation at a glance

This Master's programme stands out for its exceptional innovation. It uses the latest technologies, looks into new trends, and encourages creative ideas to make new kinds of digital content. Students learn practical skills, focus on designing for users, and use data to make better content. This helps them get ready for the fast-changing world of digital media.
Through a dynamic curriculum and collaborative projects, this programme equips students with the innovative mindset and expertise needed to thrive in the digital age. You will gain expertise in areas such as graphic design, video production, web development, and storytelling, while integrating emerging technologies like AI and VR.
This programme is meticulously designed to empower future leaders in digital content creation, enabling you to navigate, influence, and innovate within the digital media landscape through ethical, effective, and pioneering AI-integrated strategies.

Print lab
Campus life
Print lab project
Classroom
Photo Studio
Illustration Studio
Hamburg Innenalster (Lake)
Hamburg City

Course content for Digital Content Creation

Innovative Content Development: Acquire the skills to craft compelling digital content, leveraging interactive applications and exploring the creative boundaries of AI-driven media to ensure your projects not only captivate but also lead the way in innovation.
Content Management and Production Leadership: Master the art of managing digital projects. Lead creative teams to success by optimising workflows and resources through AI tools, enhancing productivity and fostering innovative environments.
Audience-centric Storytelling: Focus on developing content that resonates deeply with your audience by utilising AI to understand and predict user preferences, crafting personalised narratives and experiences that exceed expectations and build strong connections.
Ethics and Responsible AI Use in Digital Media: Address the critical ethical considerations of leveraging AI in content creation, advocating for sustainable and responsible practices that prioritise transparency, fairness, and the well-being of digital communities.
AI-Driven Media Strategies: Learn to navigate and harness the power of artificial intelligence to analyse trends, automate content personalisation, and enhance storytelling techniques, ensuring your digital strategies are both cutting-edge and impactful.