MA Generative Design & AI

Study with us to master cutting-edge generative AI platforms and code-based design techniques, ensuring a unique skill set highly sought after in diverse industries.

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Mastering Innovation with AI and code

The MA Generative Design & AI is a graduate course where students master the use of cutting edge generative AI platforms, and code-based generative design, to develop visual content and digital products. With its emphasis on the latest artificial intelligence tools (Midjourney, DALL-E), Generative Design & AI future-proofs graduates with a unique skill set that ushers in a new form of creative making that is both innovative and in very high demand across a variety of industries.

Generative Design & AI graduates can expect to create digital content for social media, fashion, advertising, sports & entertainment, and digital products for the health and wellness, and retail industries.

The master’s is a practice-led programme that is the first of its kind in the world to train designers on the latest and most exciting generative AI programmes. Applicants with prior degrees or industry experience in UI/UX design, communication/graphic design, product design, or any technology related field who are looking to supercharge their creative skills are encouraged to apply.

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Curriculum
Generative Design & AI

The Generative Design & AI programme consists of modules such as "Generative AI", "Computation Design" & "Creative Coding".

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Download Curriculum (60 ECTS) Download Curriculum (90 ECTS) Download Curriculum (120 ECTS)

Key facts MA Generative Design & AI

Check out our Location

Take a look at our Innovation Hub (Berlin-Potsdam).
Immerse yourself in a city full of culture, diversity, and opportunities!

Do you want to see our campus but aren’t around? Check out our Virtual Campus Tour.

Virtual Tour

Admission Requirements

Here are some things you will require for your application at the UE:

Completed admission form
Transcript & language proficiency
CV & Copy of passport
A portfolio is required

Admission Requirements

Semesters & Credits

Standard Track (120 ECTS)
Fast Track (60 or 90 ECTS)
Teaching language: English
Classes are typically scheduled between Wednesdays & Saturdays

The programme starts in both the winter and summer terms.

Examination and Study Regulation

UE cultivates a lively campus with diverse events, fostering industry connections and community spirit

Fees

EU applicants standard: From € 854 monthly
Non-EU applicants standard: From € 12.000 yearly

Got questions about financing? Check out our fees!

Fees & Financing

Spotlight Module: “Generative AI”

The Generative AI module stands as a cornerstone in our project curriculum, offering students a deep dive into the fundamentals of artificial intelligence-powered generative design. Participants will explore its capabilities, applications, and its leading role in shaping creative endeavors. Through research, ideation, and execution, students will tackle a project brief that harnesses generative AI techniques to craft visual and interactive experiences. A significant part of the module will delve into the integration of critical design within generative AI pathways, emphasizing the importance and conceptual dynamics of this fusion. This focus empowers students to develop generative forms that not only showcase creativity but also address real societal needs.

Generative Design & AI graduates can expect to create digital content for social media, fashion, advertising, sports & entertainment, and digital products for the health and wellness, and retail industries. Graduates will find positions in innovation start-ups, design studios, technology-focused companies, and art and cultural institutions.

Apply now for your Generative Design & AI studies! The application deadlines end shortly before the start of each semester, so you can also start at UE at short notice. However, you can apply up to one year in advance - simply fill out our application form online.

Please be aware that, besides the 100% filled-in online application we ask you for a portfolio.

Prepare up to 10 examples of your best creative work. The Generative Design & AI programme accepts applicants from a wide variety of fields, but is most suited to those who already have a digital design background. Due to the technical nature of the programme, coding skills are a plus, but not necessary for admittance. Please include a CV detailing your education and professional practice.

Important: In the application phase, you must have already decided in which of our degree programmes you would like to study. However, please note that you may change programmes at a later time if desired.

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Study at the Innovation Hub in Potsdam near Berlin

The Innovation Hub in Potsdam, near Berlin, offers a unique blend of a focused academic environment and proximity to one of Europe's largest technology and creative hubs. Potsdam's quiet and creative atmosphere is ideal for focusing on studies and developing innovative ideas, while Berlin, just a short train ride from Potsdam, offers the vibrant pace of a major tech and design capital, giving you the best of both worlds.