In the "Fundamentals in Business Analytics and AI" module, students will embark on a journey to understand the transformative potential of Data Science and Artificial Intelligence (AI) in the business world. They will explore the diverse use cases and opportunities of Data Science projects across various domains, learning to assess their value and impact. The module delves into the crucial roles of Data Management and Data Governance, ensuring students grasp the importance of data quality, reliability, and compliance. Students will also gain insights into the risks associated with data security for business applications and explore strategies to safeguard sensitive information. On the AI front, students will describe the basic principles and terminologies, identify its business applications, and learn innovative and efficient ways to implement AI solutions. By the end of this module, students will be well-equipped to leverage Data Science and AI technologies effectively, making data-driven decisions and driving innovation in business contexts.

Our MBA with a specialisation in Digital Technology provides students with an optimal transfer of knowledge - the corresponding special module is always offered in parallel to each basic business management module so that students can immediately apply what they have learned to the special area being taught. We promote your competences in the field of management both scientifically and application-oriented. You will learn the essential management qualifications in the core disciplines of business administration, in the field of technology as well as digitalisation and transformation.