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BSc Business Psychology

Shape modern enterprises with human behavior insights.

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Become a business psychologist

Globalisation, digitalisation, and demographic change are creating new challenges for companies and employees. Stress-related illnesses in the work context are on the rise. Our economy needs experts who support the working world of the future with their psychological and economic know-how.

As business psychologists, you provide concepts to optimally prepare managers and employees for the working world of tomorrow. At UE, you can expect a variety of practical projects with top business partners and a coached internship semester - the perfect preparation for a career in tomorrow's labour market.
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Curriculum
Business Psychology

The BSc Business Psychology programme comprises six semesters. It encompasses modules such as "Personality Psychology," "Digital Transformation," and "Organizational Psychology," fostering expertise in the field of Business Psychology.
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Key Facts about BSc Business Psychology

Our Locations

Find out everything about our locations in Hamburg, Berlin & Iserlohn!

Not on site? We’ve got you. Discover our campus through our Virtual Campus Tour below.

Virtual Tour

Fees

  • EU applicant standard: €744 per month
  • Non-EU applicant Standard: €12,700 per year

Check out our fees and financing page for more info.

Fees and Financing

Annamaria studied Business Psychology at UE. Today she is a team leader in recruiting for a large German company – find out how her studies at UE prepared her for her career goals.

Start, Language & Credits

  • ECTS: 180
  • Language: German (Hamburg/Iserlohn) & English (Berlin)
  • Winter semester: September
  • Summer semester: March

Examination and Study Regulations
Do you have any further questions? You may already find the answer in the most frequently asked questions.

FAQs

Career Perspectives

Business psychology professions can be found in human resources, marketing and advertising, management consultancy and occupational psychology.

As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry.

Career Development Centre

Admission Requirements

Here are some things you will need for your application:

  • Completed application form
  • Highschool Diploma & language certificate
  • CV
  • Copy of your passport

Do you have any further questions? Then have a look at our admission requirements.

Admission Requirements
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Spotlight Module: "Consumer Psychology"

In the Consumer Psychology module, students delve into the theoretical underpinnings of consumer behavior and advertising effectiveness. They gain a deep understanding of advertising concepts, communication policy, and models for effective advertising strategies. Throughout the course, students learn to implement cognitive and affective principles in consumer behavior analysis and recognize unconscious influences on decision-making. Additionally, they reflect on current neuromarketing findings and explore principles of conscious decision-making, decision heuristics, and emotional appeals in advertising. By the end of the module, students are equipped to design advertising messages that resonate with consumers, utilizing psychological insights and theoretical knowledge acquired in the course.
Career Development Centre

What happens after your studies?

With a Bachelor's degree in Business Psychology and Human Resource Management, you will become essential for growth-oriented companies. You will be able to skilfully combine your psychological understanding with business factors to advise in a wide range of fields.
Business psychology professions can be found in the fields of human resources, marketing and advertising, management consultancy and occupational psychology:
  • Personnel developer
  • Personnel recruiter
  • Market researcher
  • Organisational consultant
Application for a MBA Programme

UE Foundation Diploma

The University of Europe for Applied Sciences (UE) offers a foundation diploma in preparation for the Bachelor’s degree programme in Business Psychology. The programme not only prepares you optimally for this tech-savvy programme at UE, but also fulfils the necessary admission requirements after successful completion. In just one semester, the foundation diploma will improve your English language skills and strengthen your intercultural competencies, in addition to your basic business knowledge. The foundation diploma provides good guidance and an important first insight into UE’s Business and Tech degree programmes.

You will be equipped with the following skills: Intermediate English-level, MS Office package, Mathematics, Scientific Writing, Research planning, Culture Skills/Networking & Setting up and completing a final project. Your advantage: The costs for this foundation diploma will be credited towards the 6th and final semester of your Bachelor’s studies at UE! Read all about the foundation diploma as well as our curricula and start your Bachelor’s studies at UE.

Note: In the application process, please select the option “Undergraduate + Foundation Diploma”. 

Students at Berlin Campus

Studying at UE Berlin

Studying Business Psychology at UE Berlin offers a unique opportunity to immerse yourself in a dynamic and diverse environment. With numerous startups and industries, the city offers ample opportunities for hands-on experience in various sectors. Additionally, the multicultural environment, with people from over 190 nationalities, allows students to develop cross-cultural understanding and adaptability, essential for success in global business environments.

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Silke Heuse

Prof. Dr. Silke Heuse

Dr. Silke Heuse is the Programme Leader for Psychology and Vice Dean for the Business department at the University of Europe for Applied Sciences, Hamburg Campus.

Contact us today