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BA Digital Product Management

Plan, implement and lead the development of innovative digital products to become a key player in a technology-driven organisation

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Product Management, Innovation and Marketing

The Digital Product Management (BA) programme provides students with an academic foundation in the subject areas of digital product management, digital product innovation and marketing, agile project management and practical skills in the areas of product strategy, business model design, organisational design, design thinking and entrepreneurship.
Graduates can apply knowledge of contemporary tools and technologies for product management. In addition, our students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this.

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Curriculum | Digital Product Management

Develop concepts and strategies for digital products, such as web pages, web services or mobile apps.
Across six semesters, students who choose to study product management will gain a wide range of in-demand skills and in-depth knowledge from management basics and design thinking to the BA thesis and final project. The bachelor’s degree in digital product management also includes a semester abroad or internship during the fifth semester to further students’ real-world experience and enable them to apply their knowledge in a practical setting.

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Key facts BA Digital Product Management

Check out our Location

Take a look at our modern Innovation Hub (Berlin-Potsdam).
Join us and experience the best of both worlds: The hustle and bustle of the capital Berlin and the relaxation of Potsdam.

Check out our Virtual Campus Tour.

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Admission Requirements

Here are some things you will require for your application at the UE:

  • Completed admission form
  • Transcript & language proficiency
  • CV & Copy of passport
Admission Requirements
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Semesters & Credits

In your 5th semester, you can do internships or study abroad.

FAQs

Hear from Prof. Johannes Kiessler, Head of the BA Digital Product Management programme at the UE.

Fees

  • EU applicants standard: € 744 monthly
  • Non-EU applicants standard: € 12,700 yearly

Got questions about financing? Check out our fees!

Fees & Financing

Digital Product Management at a glance

Graduates of our Bachelor programme in Digital Product Management have a broad, interdisciplinary and integrated understanding of business, information technology, quantitative and legal principles. They can independently and holistically identify business opportunities, formulate structured requirements for digital products and coordinate agile development teams and organisations.

During the product management degree, students are encouraged to deal scientifically with socially relevant issues and acquire social skills that strengthen their teamwork, communication and cooperation skills as well as intercultural competence. Therefore, choosing to study product management, contributes to students’ personal development.

Due to the professional and conceptual proximity of digital product managers to the field of UX/UI design, students also explore media, art and cultural theory in the first semesters to participate in current and future discourses that precede the creation of relevant digital content.

A study-integrated internship (fifth semester) at home or abroad enables students to acquire professional experience. Alternatively, students can gain international and intercultural competencies in a semester abroad during a product management degree.

In the elective subjects, students can develop individual subject specialisations in the areas of Digital workflow, User Research & Insight Generation as well as Strategic Design and Start-Up Culture.

Studying digital product management at the University of Europe for Applied Sciences will provide you with a highly dynamic and interdisciplinary education in one of the tech industries’ most relevant areas. You will acquire hands-on knowledge of your discipline through collaboration with industry partners and practical experiences.

Possible job titles for our graduates of Digital Product Management can be: Product Manager, Digital Product Manager, Product Owner, Chief Product Officer, VP Product Management. The knowledge you will gain:

- Develop and manage one or a series of digital products (e. g. web-based or mobile applications, user-specific and customised products).
- Conduct strategic market analysis to generate a competitive advantage
- Understand user and buyer personas and develop unique value propositions for both.
- Analyse and continuously improve existing digital products.
- Increase retention rates and customer lifetime value (LTV).
- Create and prioritise strategic product roadmaps.
- Work in close exchange with UX and CX designers.

Apply now for your Digital Product Management studies! The application deadlines end shortly before the start of each semester, so you can also start at UE at short notice. However, you can apply up to one year in advance - simply fill out our application form online.
A portfolio with samples of work is welcome but not required.
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Innovation Hub in Potsdam:
Merging Creativity and Technology

When looking for BA Digital Product Management in Germany, Potsdam is a popular choice for students looking to take their career to the next level. With its proximity to Berlin, access to cutting-edge facilities and job and internship opportunities, Potsdam gives you the best possible chance to succeed.

Industry Collaborations: Building Bridges to Success

Students benefit from the university’s collaborations with a range of leading companies and cultural institutions.

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  • HKW Logo
  • UE Germany Cooperation Partner - Merck
  • Vispa logo

Inspiring Creativity: Student Projects Showcase

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Learn from our Experts

Read more about our professors and their career.

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Prof. Johannes Kiessler

Prof. Johannes Kiessler

Johannes Kiessler is a professor for M.A. Innovation Design Management at the University of Europe for Applied Sciences. Visit us to know more!
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FAQs

According to Airfocus, Digital production management is the strategy of defining, delivering, refining, observing and developing digital products to achieve the best results from a market, such as customer satisfaction and sales.

A digital product management degree holds great value in today’s tech-driven world. Combining strategic business insights with in-demand technical skills, digital product management students graduate with strong career prospects and opportunities for advancement.

UE’s product management course provides students with a wide range of in-demand skills as well as a deep understanding of the industry. The course aims to provide students with analytical, technical and soft skills as well as knowledge of user and buyer personas, retention rates and customer lifetime value (LTV) and strategic product roadmaps.

Yes, international students are invited to apply for the digital product management course at UE.

After studying a digital product management course, graduates can pursue roles such as Product Manager, Digital Product Manager, Product Owner, Chief Product Officer and VP of Product Management.