Become a sport & event manager
Few industries captivate as many people as the sports and events sector. With events like the FIFA World Cup and global music festivals now celebrated as major cultural phenomena, and sports clubs evolving into major corporations, this field is not only becoming more exhilarating, but also increasingly lucrative.
A degree in Sport and Event Management from UE equips you to shape this dynamic industry. Combining a bachelor’s degree in sport and a bachelor’s degree in event management, this programme will teach you essential management and leadership skills in sports and events management, business administration, economics and basic law. Learning from our esteemed lecturers, you’ll have the unique opportunity to tailor your studies and forge your career path.
BSc Sport & Event Management Curriculum
Choosing to study sport & event management opens the doors to various careers within sports, and the extensive programme delivered over six semesters also offers the opportunity for students to specialise in Football Management or eSports Studies.
Key Facts about BSc Sport & Event Management
Our Locations
Find out everything about our locations in Hamburg, Berlin & Iserlohn!
Not on site? We’ve got you. Discover our Berlin campus through our Virtual Campus Tour below. Explore our Dubai campus here.
Fees
- EU applicant standard: €744 per month
- Non-EU applicant Standard: €12,700 per year
Check out our fees and financing page for more info.
Meet Jorge – Sport & Event Management Student at UE: From his love for his course to why he thinks UE is the perfect place to study, Jorge has it all. Whether you are a current student or a prospective student this video is a must-watch!
Start, Language & Credits
All about your Bachelor’s Degree at a glance:
- ECTS: 180
- Language: English (Berlin)/German (Iserlohn, Hamburg)
- Winter semester: September
- Summer semester: March
Do you have any further questions? You may already find the answer in the most frequently asked questions.
Career Perspectives
With a degree in Sport & Event Management, you will have the expertise required to manage events of all sizes: from conception to realisation. These are valuable competencies in almost any sector.
As a UE student, you’ll have access to our Career Development Centre which will support and guide you through any career-related enquiry you may have.
Spotlight Module: "Managing Professional Sport Markets"
In the module "Managing Professional Sport Markets," you'll develop expertise in essential areas for the sports industry. You'll learn to execute business-to-consumer and business-to-business marketing, focusing on products like tickets and VIP packages. Additionally, you'll develop skills in customer relationship management, establishing connections with fans and sponsors.
You'll delve into capital market-related financing, understanding available channels and associated risks. Furthermore, you'll become familiar with investor regulations in sports, enabling you to assess these regulations effectively.
What happens after your studies?
After your studies, you will not only be an expert in Sport and Event business issues, but above all you will have the best qualifications and thus be decisive for the success of projects in various Sport and Event and organisations.
UE Campus in Hamburg, Berlin and Iserlohn
98%
of graduates find a job within 12 months after graduation
70%+
find a permanent position after graduation
Source: Internal evaluation among graduates of 2023
Our Graduates chose UE due to:
- Study course offering
- Reputation of UE
- Career perspectives
- Location
You can also read more student reviews on our testimonials page.
Learn from our Experts
Here you will find further valuable information about our professors and their career.
Prof. Dr. Stefan Chatrath
Prof. Dr. Thomas Rieger
Prof. Dirk Schröer
Contact us today
FAQs
What is Sport and Event Management?
Sport event management is the planning and organisation required to execute sports-related events and activities. The sector is dynamic and exciting with major sporting events influencing culture and societies.
Is a bachelor’s degree in Sport & Event Management worth it?
A bachelor’s degree in sport and event management is a great option for those looking to gain essential management and leadership skills in sports and events management, business administration, economics and an introduction to basic law.
How do I become a sport and event manager?
As well as experience and building a professional network in the industry, a great way to become a sport and event manager is to pursue a BSc Sport & Event Management degree from a reputable university like the University of Europe for Applied Sciences.
What are the career prospects after completing a bachelor’s degree in Sport & Event Management?
With a degree in sport and event management, you will have the skills and knowledge required to manage sporting events of all sizes from conception to realisation. The BSc Sport & Event Management degree will open the door to roles such as Event Coordinator and Sports Events Manager.
What skills will I learn during a BSc in Sport & Event Management programme?
During the sport and event management degree at UE, you will develop problem-solving, communication and effective leadership skills as well as the ability to construct and organise events of all sizes.